It’s not easy!
You may think getting to your customers through mail marketing is simple: just blast everyone with your mailers and cross your finger, wait for your targeted customer to get the word and the phone to ring. We find this with many just starting in business, not everyone is or will be a customer of yours. Identifying your customers and targeting them accordingly is the main part of your marketing plan. This is even more important when your customers are other businesses.
You may think getting to your customers through mail marketing is simple: just blast everyone with your mailers and cross your finger, wait for your targeted customer to get the word and the phone to ring. We find this with many just starting in business, not everyone is or will be a customer of yours. Identifying your customers and targeting them accordingly is the main part of your marketing plan. This is even more important when your customers are other businesses.
We build BizRake.com with the goal of making targeting business
customers easier. There are many solutions and tool out there, trying to tackle
the issue in a very simplistic manner, they centers around selling bulk mailing list. Direct mail requires much more than bulk mailing list.
Bulk mailing lists are inherently hard to use by small to
mid-size businesses. They are generally big CSV or Excel files, hard to open
and almost impossible to integrate with other existing mail merging or customer
relation management (CRM) tools. More importantly businesses in the bulk
mailing list are not generally targeted, the list includes businesses in many
categories, located in disperse geographic area and of diverse size. Bulk
mailing lists generally don’t meet the threshold of B2B targeted direct mail marketing, which
include three majors criteria: Category, Location and size.
A targeted marketing campaign in order to be successful must
include a carefully selected list of businesses in certain categories of activities.
If your business sells to bars and restaurants you don’t want your message to
be go to churches and schools instead.
The second most important parameter in selecting your
targeted customer is location. If you have a small business selling office
supply to other businesses, you primarily want to talk to local businesses,
preferably at driving distance where you can go and showcase your product to
actual human and close sales.
The BizRake solution
BizRake.com is a tool, build to make your targeted marketing
campaign easier. We are helping thousands of small to mid-size business across
the US, to meet their goal in reaching their prospect, creating lead and closing sales.
This is how it works:
This is how it works:
BizRake.com is a full search engine, where you can get a
custom tailor-made business listing by just typing. It let you type (with auto
select) business category, city name,
state code, zip code or even county name, to narrow down the result in exactly
the category and location you want. Best of all, the end result can be
downloaded as a CSV file, right onto your computer with one click. Generally the
end result is small enough so that user can painlessly integrate it with label printing
application, Mail merge program like Microsoft word or CRM application like
SalesForce.
Data Quality matter
BizRake.com data is unlike most bulk mailing list data, we
worked hard to provide up to date data of high quality.
BizRake data is derived on a regular basis from a myriad of
sources: We've built powerful crawlers that patrol the internet 24/7 to get the
latest update in businesses information, we connect to publicly available
databases and best of all, and we have a portal on our web site where business
owners submit their business information on a regular basis.
BizRake data is rich, beyond the typical contact information
of business name, address information and phone number; our data contain one or
many people contact, email and web site, estimated earning and funding, county
name and SIC code.